The Story

Amrit Dawani is a designer brand specialising in exquisite menswear and womenswear, tailored for grand celebrations and moments that people cherish for life. Amrit Dawani is not just an expert inspired by nature, places, and emotions, but also a follower of art with a humble heart. The brand doesn’t simply bring luxury, it brings “mass premium”. Each piece, when worn, makes people feel as though they truly own their style, thanks to precise measurements and an understanding of what every moment requires. His design style can be described as a blend of contemporary silhouettes and finely detailed embroideries.

He launched his brand The Q by Amrit Dawani in 2013. But this brand is more than just fashion, it is about creativity and art. From Indore, they deliver the finest craftsmanship to the rest of the world.

Amrit Dawani identifies as an artist, a couturier, and a designer who recreates the magic of hand-crafted techniques through concepts, structures, and imagery. His idea of fashion transcends products, bringing new ideas to life, creating tools of confident self-expression, and embodying an intellectual commitment to good taste. He often takes inspiration from his mother’s style statements when designing his masterpieces. His brand combines the sophisticated elegance of handmade techniques with modern Indian grace, allowing boundless creativity to flourish.

To understand him and his style, it’s simple: he doesn’t just make clothes; he creates the moments people wear them.